You are probably aware that ICANN (The Internet Corporation for Assigned Names and Numbers) is announced over a year ago that it was expanding the top-level domain (TLD) name space by adding over a thousand new ones, in addition to the familiar .com, .nl, .co.uk, .org, etc. The idea was that the new TLDs were either for:
- brand names, like .kellogs or .dell
- generic terms, like .food or .travel, which would be open so multiple organizations could register for them (so you could have ‘virgin.travel’ or ‘thomascook.travel’, for example).
