More people search for their favourite brands on facebook, than on google. At the end of last year, facebook claimed 800 million active users worldwide, with 50% logging on every day. Twitter reported an average of 460,000 accounts created per day late last autumn, and an average of 1 billion tweets per week, and as of the beginning of February, LinkedIn reportedly operates the world’s largest professional network on the Internet with more than 150 million members in over 200 countries and territories. So there’s some serious stats for advocates of social media!
A November 2011 survey by Social Strategy1, found that 63% of small-and-midsize-business owners have a social media presence: 61% on Facebook, 48% on LinkedIn, 37% on Twitter
Whilst these companies have got onboard, is it worth the time and effort?
We think so…
It gives us the opportunity to engage much quicker and easier than ever before with our customers and potential customers. It helps us to resolve issues and challenges at the drop of a hat. More than that, it allows our customers to feel supported – always!
But it’s paramount to have a concise social media strategy- you need to know what you want to gain from your presence on the social web, and what your ROI will be. Which of course is easier said than done; finding and establishing relationships with potential and existing customers is a long process. It’s not as simple as getting 500 people to like your page on facebook, if they aren’t an active user who will comment and connect frequently then you can’t gain any notion of what they need and the changes you can make to improve as a business.
You need to be out there monitoring negative responses and changing attitudes, by adding interesting content to all social media forums, and maintaining a constant discourse with your target audience.
The key is to begin by listening – see what people want to hear, discover those who influence the market, and let that drive your policy.